Zach Thomann

Brands and retailers have never seen anything like this — rapidly changing consumer preferences, ongoing supply chain disruptions, an influx of inventory for some, all under the cloud of a looming recession. Anticipating consumer behavior in this market is challenging. And being able to get what you need when you need it is complex, which…

The fact that promotions can drive sales is probably as old as commerce itself. However, in a digital-first, e-commerce world, the role of promotions has broadened. In addition to the effect on sales, promotions can also influence purchase timing, which has knock-on implications for fulfillment and the customer experience. This connection was revealed by a recent study of…