Yohanna Andom

Yohanna Andom

Yohanna Andom is a senior product marketer at Forter, where she focuses on multiple product areas and competitive research. Prior to joining, she also worked as a product marketer for global players in the software, AdTech, and networking industries.

Will Online Fraud Dim the Luxury Retail Industry’s Outlook?

Fraud attempts are challenging for all retailers, but especially so for luxury merchants which operate in a highly competitive market with unique challenges. Brands such as Balenciaga, Burberry, Hermès, Gucci, and Louis Vuitton rely on exclusivity and a delicate balance of supply and demand to drive business and customer loyalty. But this high-end merchandise, which…