Yifat Baror

Yifat Baror

Yifat Baror is the co-founder, CMO, and chief growth officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive’s 2022 Women in Supply Chain award.

Return of the Fees: How Retailers Can Reduce High Return Rates
February 5, 2024 at 1:22 pm

After years of free and easy return policies, retailers are working to reduce rampant return rates. Nearly half now charge fees to offset rising costs. Popular brands like H&M, Zara, and DSW, among others, are opting to add fees to combat environmental, freight, labor and packaging costs associated with product returns. But are these punitive…

The Retail Reckoning: Navigating 2024's Transformative Trends
January 23, 2024 at 10:22 am

A perfect storm is brewing in retail, sparking a critical reckoning for industry leaders. Social commerce has exploded, digital brands have resurrected brick-and-mortar, delivery demands have intensified, and artificial intelligence is promising operational overhaul. Legacy retailers and e-commerce disruptors face an imperative: either rapidly transform business models, supply chain strategies and technological capabilities OR risk…