Yaniv Zukerman

Yaniv Zukerman

Yaniv Zukerman is the CMO of A2Z Cust2Mate, a global leader in smart shopping carts for retailers, where he oversees all marketing, strategy, and corporate development efforts. With over 25 years of experience, he’s held key roles in technology firms as a marketing and strategy executive and served as an electronics engineer in the Israeli Defence Forces. Previously, he co-founded Invendiv, was VP Business Development at Brandwit, and held leadership positions at NICE Systems, Comverse Network Systems, and Shaldor.

Marketing

Bringing Shoppers Back In-Store With Personalized Experiences

December 2, 2025 at 5:14 pm

The global pandemic at the start of the decade reshaped consumer behavior, driving a surge in digital connectivity and dependence. Online shopping didn’t just grow; it became the norm. Today, about 59 percent of consumers prefer to shop online, where they’re met with tailored product recommendations, curated promotions, and predictive reminders to restock their favorites.…