Will Salcido

Will Salcido
Will Salcido is the CEO and Co-Founder of Bedrock Analytics, a leading data analytics software platform for CPG manufacturers. He has a demonstrated history of working in the software and consumer product goods industries, experienced in Business Management, Board Governance, Marketing, Sales, Category Management, and Venture Capital Funding. Previous to Bedrock, Will was Head of Analytics at Ghirardelli Chocolate Company, and led the deployment of his own BI solution at Lindt & Sprüngli, across 12 countries in a global analytics leadership role. He has also worked in category management and data analytics at Nestle, and Novartis.
Too Much Data, Too Little Time

Today’s CPGs are fighting an unwinnable battle: too much data, not enough people and resources to get the analysis done. The complexity and innovation of consumer goods has made growth harder to gain than in the past. Traditional analysis models can’t deliver the growth they once did, and the CPGs that want to win will…