Wendell Lansford

Wendell Lansford

Wendell Lansford is the co-founder of privacy-first marketing firm, Wyng. He was previously COO & SVP at Systinet through the acquisition by Mercury Interactive (now HP), and co-founder & CEO of Sitebridge through the acquisition by eGain and subsequent IPO. Wendell was also Director of Technology at Conde Nast Digital where he launched Epicurious.com and other early web properties. He started his career as an engineer at Bell Communications Research. Wendell holds an MS from Carnegie Mellon University.

Marketing

The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization

June 10, 2021 at 10:43 pm

With data collection and privacy becoming central issues on a global scale, retailers and advertisers have come under increased scrutiny from other businesses, customers, and regulators alike. Apple's decision to weaken the unique identifier among its devices as well as landmark privacy laws such as GDPR and CCPA is a harbinger of things to come.…