Vrinda Khurjekar

Vrinda Khurjekar

Vrinda Khurjekar is vice president, solutions consulting, AMER, Searce. A techie turned business leader, Vrinda is passionate about driving technology-led transformation and helping businesses futurify by leveraging the latest technologies. Vrinda has been in various roles over the last 15 years at Searce, a core member of the Searce global exec team. Vrinda has personally participated in leading many large clients through their digital transformation journeys. Vrinda believes in the power of customer empathy, listening to clients and partners, and being a trusted partner to anyone she works with.

E-Commerce

Beyond the Tariff Hike: Reclaiming Retail Profitability With AI-Driven Pricing and Assortment Optimization

January 7, 2026 at 2:44 pm

Retailers today are battling a relentless gauntlet of unpredictability: geopolitical instability, supply chain shocks, and persistent inflation. For leaders, the mission is singular: to protect the bottom line in a market where external costs, particularly tariffs, can erode margins overnight. Traditional pricing models, reliant on static data and historical markups, simply cannot keep pace with…

Omnichannel, Operations & Fulfillment

Modernizing Retail Supply Chain Challenges With AI

March 11, 2024 at 4:42 pm

The retail supply chain is undergoing a major transformation, driven by the rise of e-commerce and the increasing complexity of global supply chains. In Gartner's 2023 Top Supply Chain Technology Trends report, "actionable AI" was named the No. 1 trend. This reflects the growing recognition among retailers that artificial intelligence is essential for modernizing and…