Victor Yakovlev

Victor Yakovlev

Victor Yakovlev is an experienced product marketing expert with a focus on advertising technology, retail media, and e-commerce. He is currently the Associate Director of Product Marketing at PubMatic, where he manages go-to-market strategy across Commerce Media. Previously, Victor led the product marketing teams at Pacvue, Meta, and Zoro, the e-commerce branch of Grainger. His experience includes developing and implementing marketing strategies for various products in these sectors, with an eye on retailers.

December 21, 2023 Let’s Solve the Hidden Problems With Commerce Media Before They Hurt Retailers

No other advertising channel has ever grown as fast as commerce media. In just five years, the market went from $1 billion to $30 billion — more than twice as fast as it took social media advertising to achieve the same milestone. And by all accounts, commerce media is just getting started. Retailers have a…