Vasilios Lambos

Vasilios Lambos

Vasilios Lambos is chief marketing officer of Cognition, a connected advertising platform for ad agencies and brands. With a background in marketing and a keen interest in the ever-evolving digital landscape, Vasilios is dedicated to exploring and sharing insights on the latest trends and innovations in the world of digital marketing.

Marketing

Building E-Commerce Brands With Amazon OTT Advertising: A Path to Success

November 6, 2023 at 5:49 pm

E-commerce has seen exponential growth over the past few years, but the competition is fiercer than ever. For retailers looking to stand out in the digital landscape, Amazon.com's Over-the-Top (OTT) advertising platform offers a unique opportunity. In this post, I'll explore how Amazon OTT can help retailers build their e-commerce brand. What is Amazon OTT…