Troy Lester

Troy Lester

Troy Lester is a Los Angeles-based entrepreneur and the co-founder and president of Warp, a tech-powered middle-mile logistics company, connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. Prior to founding Warp, Lester served as the head of partnerships and business development at Jitsu, formerly AxleHire, an expedited urban, last-mile delivery provider. Lester was responsible for growing and cultivating AxleHire’s sales pipeline as well as leading the company into partnerships focused on sustainability and a greener supply chain. Lester is the Founder of Covet Shipping, acquired by AxleHire in 2019, and a pioneer in hyper-local, same day delivery for direct-to-consumer brands. Lester also operated an on-demand food delivery startup, before entering eCommerce logistics.

Omnichannel, Operations & Fulfillment, Brick-and-Mortar

Retail Isn’t What it Used to Be, And That’s a Good Thing

July 23, 2025 at 9:32 pm

Remember when “let me check in the back” was the best shot at finding what you came for? That version of retail, where stores were showrooms and the backroom was just overflow, doesn’t cut it anymore. Today, every store is being asked to do more: fulfill online orders, manage tight delivery windows, and create a…