Toni Restrepo

Toni Restrepo

Toni Restrepo is the vice president of retail media networks at ISM, where she leads strategic initiatives to help brands maximize their investments and thrive in the evolving retail media landscape. Prior to joining ISM, Toni served as Senior Manager of the Partner Solutions Group at Roundel. As the founder of TLR Media Consulting, Toni leverages her deep expertise in retail media, signage, buyer negotiations, and promotions to empower brands to excel in the competitive RMN space. Her diverse background provides her with a unique understanding of the entire retail ecosystem.

Marketing, Brick-and-Mortar

2026: The Year In-Store Media Becomes Real-Time, Responsive, and Radically More Creative

January 27, 2026 at 3:53 pm

Retailers spent the past few years modernizing e-commerce and loyalty programs. 2026 is the year in-store experiences get the same treatment. Two shifts will reshape in-store media: artificial intelligence-powered dynamic content informed by real-time signals, and talent driving innovation with curiosity instead of convention. Together, these forces will close operational gaps between marketing and merchandising,…