It feels like the ongoing non-fungible token (NFT) boom has touched every industry. Whether it’s in the auto, real estate, media, retail, sports or entertainment sector, brands of all types are racing to join the NFT party. Where NFTs fit in sports or gaming is fairly intuitive, as those industries have long cherished collectibles and…
Tom Treanor
It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference…
Eighty years after the classic movie "Casablanca" made its debut, lyrics from the film’s signature song still ring true today — “the fundamental things in life apply, as time goes by.” I think of this every time there’s another story about the ways that retail shopping habits have been impacted by digital technologies and, over…
The expression “customer experience” (CX) is everywhere these days in retail marketing. Today’s technologies and data-driven approaches have made it possible for brands to deliver highly personalized customer experiences. And it appears shoppers value this approach. A new Arm Treasure Data and Forbes Insights study, Proving the Value of CX, found that nearly three in…
The focus for many retailers in 2020 is delivering differentiated customer experiences (CX) that are highly personalized to each individual. This is evident by a recent report we commissioned with eTail and WBR Insights, Retail CX and Data Management Strategies in 2020, which revealed an industry that’s investing heavily in new technologies to improve their businesses,…
Chatbots and other artificial intelligence-assisted customer service tools continue to grow exponentially as retailers look to improve efficiencies. The benefits of chatbots and electronic systems for businesses are relatively straightforward: less time spent monitoring communication channels, less expensive customer service solutions, and even the ability to grow by converting potential customers. Some analysts believe chatbots…
It’s been called an apocalypse. Each time a company announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. However, savvy retailers aren’t going down without a fight. As the industry gears up for the year’s next major shopping events — Back to School, Black Friday and the…
