Tom Treanor

It feels like the ongoing non-fungible token (NFT) boom has touched every industry. Whether it’s in the auto, real estate, media, retail, sports or entertainment sector, brands of all types are racing to join the NFT party. Where NFTs fit in sports or gaming is fairly intuitive, as those industries have long cherished collectibles and…

It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference…

Eighty years after the classic movie "Casablanca" made its debut, lyrics from the film’s signature song still ring true today — “the fundamental things in life apply, as time goes by.” I think of this every time there’s another story about the ways that retail shopping habits have been impacted by digital technologies and, over…

It’s been called an apocalypse. Each time a company announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. However, savvy retailers aren’t going down without a fight. As the industry gears up for the year’s next major shopping events — Back to School, Black Friday and the…