Mobile technology has empowered consumers to expect to have the information they need, and to consummate the transactions they want, whenever and wherever they are. This ability to have instantaneous access to product information and pricing can be of tremendous benefit to consumers and retailers alike, but in the form of "showrooming" it's become many retailers’ worst nightmare.
Tom Nawara
Google's Project Glass, a wearable computer that provides an augmented reality experience, has created a buzz about how its futuristic capabilities will transform daily experiences. Among these, Google is changing the way consumers interact with retailers, bringing a new wave of mobile devices to the commercial space.
