Todd Irwin

Todd Irwin

Todd Irwin is the founder and chief strategy officer at Fazer, a New York-based brand strategy and creative agency. His focus is to deliver competitive brand strategies directly to the visionary leaders looking for growth. Fazer is a new-model agency championing a revolution in the agency industry by having branding experts lead marketing, advertising, digital, PR, and all the other teams with the ultimate purpose of helping its clients win.

Todd has spent his career working to transform the way customers perceive brands. In doing this, he’s led large-scale brand strategy and identity projects for Fortune 500s, SMBs, and early-stage growth companies. Todd had worked  in various sectors, including tech, healthcare, finance, retail, entertainment, fashion, CPG, food and beverage, and telecom.
Decoding the Language of Luxury

For affluent consumers who are ultra-sensitized to luxury brands and their codes of meaning, savoir-faire is the ultimate flex. In some prominent families, purchases and self-presentation trigger complex negotiations between social obligation and self-expression. A perfect example is the age-old tradition of donning your grandmother’s heavy wedding set instead of daring to decline the matriarch’s…