Tim Waterton

Tim Waterton

Tim Waterton is the chief revenue officer at HappyOrNot, the company globally recognized for their smiley-faced feedback terminals, used by over 4,000 brands in more than 135 countries. With over 20 years of experience leading and building revenue teams at global technology companies, Tim has a wealth of expertise in driving operational efficiency in service-based businesses and using data to understand the impact of the customer experience.
Marketing, E-Commerce
Retail’s Turning Point: Why Now is the Time to Start Listening to Customers in Real Time
June 2, 2025 at 8:54 am

If you're in retail, here’s a wake-up call you can’t afford to ignore: customer satisfaction peaks at 8 a.m. However, by 7 p.m., it’s in steep decline. Sundays, in particular, see the lowest sentiment across the board. These insights are grounded in over 57 million real-time customer feedback responses gathered globally, featured in HappyOrNot’s new…

Customer Retention, Marketing
Why it’s Time Retailers Diagnose Feedback Fatigue
May 16, 2024 at 10:05 am

In the multichannel world of modern retail, the voice of the customer has never been louder. Amplified by social media, customers have become an authority that no retailer can afford to underestimate. Aware of this reality, most retailers have already turned their attention to customer feedback activities. Yet only a small proportion have taken the…

Technology, Brick-and-Mortar
Digital Transformation: How to Take a Store From Survival to Success
July 24, 2023 at 4:22 pm

A lot has changed since the pandemic, yet one debate continues to divide retail experts and it involves the uncertain future of brick-and-mortar stores. Pessimists argue that the return on investment is too low, and that the migration to e-commerce is only just beginning. Others believe that in-store shopping serves an experiential purpose, which cannot…