Timothy P. Seward

Timothy P. Seward

Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising” (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.

Customer Retention

SEM - Are You Winning?

June 1, 2010 at 4:00 am

To those on the fringes, paid search engine marketing (SEM) can appear to be black magic. There are so many variables to get right — keywords, ads, bids, landing pages, offers, etc. — and the competition can be brutal. Before you know it, you're spending more than you can afford just to stay in the game.