Thomas Peham

Thomas Peham

As VP of Marketing at Storyblok, Thomas leads a growing team and influences business growth through positioning Storyblok as the primary CMS for the 21st century. Storyblok to date empowers marketers and developers in 130+ countries. Learn more at storyblok.com why leading brands such as Adidas, Oatly, Pizza Hut, or T-Mobile trust us as their CMS. He is a SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. Follow him on Twitter (X) https://twitter.com/tompeham

Are Consumers Shying Away From AI-Driven Purchases?

There's just one problem: consumers might not like artificial intelligence, at least not in an e-commerce context. Recently, we conducted a survey of 2,000 consumers, and its results on this front were unambiguous: 85 percent of shoppers reported that they were not interested in using AI to help make purchasing decisions, and 60 percent said…