Thomas Noyes

Thomas Noyes

Thomas Noyes is the founder and CEO of Commerce Signals, a marketing measurement platform that helps retailers unlock insights from payments data in near-real time. Before starting Commerce Signals, Tom worked on global commerce solutions as an executive for companies including Oracle, Wachovia, and Citigroup. He writes about the industry on the Noyes Payments Blog.

Marketing

How More Immediate Sales Data Analyses Can Help You Capture Last-Minute Back-to-School Shoppers

August 28, 2018 at 1:03 pm

The window for back-to-school (BTS) shopping is shrinking. Research from the National Retail Federation found that families are now doing their shopping later in the summer, often just a couple weeks before school starts. This means that retailers have fewer chances to influence purchasing decisions. And when there are more buyers in play and less…