A breadth of new social commerce tools and features will make shopping online this holiday season look very different from years past. Throughout the past year, e-commerce has seen an enormous boom fueled by physical retail limitations and closures caused by the COVID-19 pandemic. During this time, businesses have sought innovative ways to connect with…
Thibaud Clément
Social media is our digital community, and it's fast becoming our shopping mall as well. Social commerce — using social platforms to sell products — has been rapidly growing, climbing to over $36 billion in U.S. sales this year, about 35 percent more than in 2020, according to a recent report by eMarketer. Social commerce…
A year that has seen a pandemic, social unrest, natural disasters and political turmoil has left consumers stressed out and uncertain about their futures. In this context, the aggressive sales and marketing tactics of previous holiday seasons will not only be less effective in 2020, but can make a brand seem tone deaf. Instead, brands…
Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Content…
