Terri Maxwell

Terri Maxwell
The 25% Difference: 4 Valuable Lessons From Marketing CEOs

According to a study presented at a recent American Marketing Association conference, 25 percent of CEOs in the U.S. come from a sales and marketing background. The same study also revealed that marketing CEOs tend to gravitate to consumer product goods (CPG) organizations, specifically food, wholesale trade and retail. So, why do marketing CEOs make…