Teresa Anania

Teresa Anania

Teresa Anania is Vice President of Customer Experience at Zendesk, a service-first CRM company that builds support, sales, and customer engagement software designed to foster better customer relationships.

Obsessed With CX: Retail Leaders Find Success When They Invest in the Customer Experience

The pandemic and resulting economic slowdown has been devastating to retailers. Supply chain disruptions, spending cuts, and labor shortages have all contributed to retail woes. While things have gotten tougher for retailers, customers haven’t gotten more forgiving. According to Zendesk's 2022 Customer Experience Trends, just one bad customer experience can drive consumers to shop elsewhere.…

The Future of Retail is All About Always-On, Everywhere Support

The holidays are upon us, and retailers are readying themselves to pull out all the stops to get customers “through the door” — albeit virtually. If you’re like me, your inbox, text messages and social media feeds were flooded with offers for Cyber Month, Black Friday, and even Small Business Saturday. While we brace ourselves…