Tara Johnson

Tara Johnson

Tara Johnson is the lead content strategist at Tinuiti, the largest independent performance-based digital marketing agency in North America.

In 2018, Tara was named one of the top “50 Ecommerce Experts You Must Follow” by Ecommerce Platform & one of the top “15 Ecommerce Professionals to Look Out For” by Ecommerce Magazine. She’s currently the leading voice behind the Tinuiti blog, the thought leadership hub for the largest independent performance-based digital marketing agency in North America.

Prior to its acquisition by Elite SEM (now Tinuiti), Tara was the lead content writer for CPC Strategy, authoring blog content, advertising guides, and case studies. In that role, Tara grew readership on the agency’s blog readership by +233%.

Tara has published an extensive library of content (including blog articles, case studies, eBooks, & webinars) covering a variety of ecommerce-based topics including Google, Facebook, Amazon, Instagram, and Influencer Marketing. She’s also interviewed leading brands including UGGs and REEF. Today, she lives in San Diego, CA where she enjoys snorkeling, surfing, and rollerblading.

How Quality Content Impacts Amazon Reviews in Q4

Good product reviews can do wonders for your Amazon.com business. Not only can reviews build brand trust and instill confidence in your products, but they also help your products show up higher in search results and increase your clickthrough rates and sales. Because reviews are so valuable, Amazon recommends that products should have 15 or…

Why 75% of Shoppers Turn to Amazon for Brand Discovery

Amazon.com is no longer just a place where shoppers turn to find their tried-and-true favorites in a pinch or at reduced (or free) shipping costs. According to our recent Amazon Shopping Behavior survey, the e-commerce site is now a bona fide product discovery hub. In fact, a whopping 75 percent of shoppers say they look…