Tara Johnson
Tara Johnson is the lead content strategist at Tinuiti, the largest independent performance-based digital marketing agency in North America.
In 2018, Tara was named one of the top “50 Ecommerce Experts You Must Follow” by Ecommerce Platform & one of the top “15 Ecommerce Professionals to Look Out For” by Ecommerce Magazine. She’s currently the leading voice behind the Tinuiti blog, the thought leadership hub for the largest independent performance-based digital marketing agency in North America.
Prior to its acquisition by Elite SEM (now Tinuiti), Tara was the lead content writer for CPC Strategy, authoring blog content, advertising guides, and case studies. In that role, Tara grew readership on the agency’s blog readership by +233%.
Tara has published an extensive library of content (including blog articles, case studies, eBooks, & webinars) covering a variety of ecommerce-based topics including Google, Facebook, Amazon, Instagram, and Influencer Marketing. She’s also interviewed leading brands including UGGs and REEF. Today, she lives in San Diego, CA where she enjoys snorkeling, surfing, and rollerblading.
Amazon.com is no longer just a place where shoppers turn to find their tried-and-true favorites in a pinch or at reduced (or free) shipping costs. According to our recent Amazon Shopping Behavior survey, the e-commerce site is now a bona fide product discovery hub. In fact, a whopping 75 percent of shoppers say they look…




