Susan Jeffers

Susan Jeffers

Susan Jeffers is the CEO and Founder of XY Retail, a platform that simplifies commerce for global brands. She is a serial entrepreneur and digital marketing veteran with over a decade of experience founding and advising many consumer startups and fashion brands. Deep passion for creating innovative and scalable products with a focus on UI/UX design. Her strength lies in bridging the gap between business and technology, while creating solutions on how to best leverage them to align expectations and attain business goals.

Marketing

The Personalization Disconnect: What Retailers Are Getting Wrong

March 7, 2023 at 9:44 am

Personalization, and personalized service, are crucial for luxury retailers, as they help to create a more engaging shopping experience for customers. Personalization can involve a variety of activities, including tailoring product offerings and marketing campaigns to meet the specific needs and preferences of individual customers; offering personalized recommendations, including upsells and cross-sells; and providing individualized…

Technology, Omnichannel

How Retailers Can Delight the Post-Pandemic Luxury Shopper

August 16, 2022 at 10:01 pm

The pandemic pulled forward a decade’s worth of digital innovation into a single year. As a result, retailers and brands scrambled to shift their customer experiences online and set up new capabilities to reflect a multichannel approach to sales that seeks to provide customers with a seamless shopping experience — online from a desktop or…