There are plenty of Christmas catalogs in the mail this year — some great, some just OK, some…
Susan J. McIntyre
PATIENT: “Doc, we do tests, but I don't feel that we learn much from them. What are we doing wrong…
“Love” may seem odd as a business concept. Love includes valuing someone as a person, trying to…
Catalog creatives generally feel like they live in a different universe than circulation folks.…
Being bored with your catalog design is a terrible reason for a redesign. Your feelings don’t count; your customers’ feelings do.
Are your catalog and products unique? Are they loaded with customer benefits? If "yes" to both, are…
Cost cutting among catalog brands has been widespread for the past few years — and with good…
In part one of this series last month, I examined controversies about having a company tagline as…
When it comes to controlling what should be on a catalog's cover, it seems like everyone gets into…
The frequently asked questions (FAQs) below are real questions I've been asked over and over…
Do you have a 360-degree view of your customers? Can you attribute sales accurately to each…
Product density is quite a science. What's right for one brand is wrong for another. Here are…
Planning your spring catalog? Your "sqinch" (aka square inch analysis) report is one of your…
PATIENT: "Doc, you've been around the block a few times in the catalog business. In all that time,…
Over the years, I've come to realize that in many ways cataloging is rocket science. Here…
