Sucharita Kodali

It’s no surprise that by creating a superior experience for consumers, brands can help foster loyalty. The better the quality of interactions consumers have with a retailer, the more likely they will continue shopping with that retailer. Think back to a great, or perhaps not so great, experience you’ve had with a retailer. That experience,…

While online retail as an industry is growing, many online retailers are struggling to grow and capture their fair share of that growth. In a recent study of online retailers conducted by Forrester and the National Retail Federation, 12 percent of retailers experienced flat or declining revenues in the last year. To find pockets of…