Adding targeted product groupings that give your business customers more for less, or that present…
Steve Trollinger
quare inch analysis (SQUINCH) is an extraordinary tool for consumer and business catalogers alike.…
By Steve Trollinger How to use square inch analysis Square inch analysis (SQUINCH) is an…
Four critical components can help you create business-to-business (b-to-b) circulation strategies…
Analyze Your Current — Not Past — Customer Base You don’t use outdated response data to build…
For business-to-business (b-to-b) catalogers, the basic prospecting process using lists consists of…
By Steve Trollinger For business-to-business (b-to-b) catalogers, the basic prospecting process…
If you’ve paid attention to popular culture during the last 40 years, you’ve come to learn there…
