Steve Gershik

Steve Gershik

Steve Gershik is chief marketing officer at inRiver, a product information management (PIM) solution.

Steve Gershik leads the talented marketing team at inRiver. As a 20-year veteran of B2B marketing, Steve has worked with many growth-stage technology companies around the world.

Prior to joining inRiver, Steve ran his own marketing consulting firm, Koyne Marketing, was the co-founder and CMO of DemandCon, the demand generation conference, and lead marketing teams for Eloqua, now part of Oracle, and Sirius Decisions. He actively mentors young marketers interested in demand generation and customer marketing.

When not working, Steve can be found hiking in Yosemite, practicing his mixology skills, or speaking at events around the world like Campus Party, Brazil, Dreamforce, BMA, AMA, and DMA.

How to Prepare for the Next Generation of Shoppers

All retailers want to be the brand their customers can’t live without. But truthfully, customer expectations are a moving target and it’s tough to be on top of every trend, every preference and every new channel that customers are prioritizing. The best way to meet and exceed customer expectations is to anticipate what’s coming next.…

How to Ensure an Earn vs. a Return

Between rapid technology evolution’s effect on sales and smaller businesses stuck hiding behind the shadows of e-commerce giants, retailers are grappling with a great deal of uncertainty. Even in the best of retail sales and revenue growth, product returns are expected to have accounted for 30 percent of the 2018 retail economy — an estimated $37 billion. So,…