Stephen Rivera

Stephen Rivera

Stephen Rivera is a senior director of customer success at Rokt, where he leads Rokt’s retail strategic key accounts. Stephen has helped propel Rokt’s Customer Success organization forward over the last 6+ years, building key relationships with brands such as Macy’s, Kohls, Nordstrom and American Eagle. He graduated New York University in 2014 with a Degree in Hotel & Tourism Management & Marketing.

E-Commerce

The Checkout High: Shopping Outranks Streaming and Social Media as Consumers’ Top Source of Happiness

April 10, 2025 at 12:10 am

According to a recent Harris Poll, shopping outpaced both streaming and social media as the top source of pleasure for global consumers. With over half of respondents admitting they keep a mental wish list for future purchases, and nearly three-quarters of millennials and Gen Z preferring online shopping to traditional in-store experiences, it's clear: online…

E-Commerce, Marketing

Prioritizing the Customer Experience This Holiday Season

December 2, 2021 at 5:06 pm

Last year’s unprecedented holiday shopping season brought e-commerce’s rapid expansion to the forefront. The pandemic forced brands and consumers to adapt to online shopping and virtual experiences, completely altering the way that consumers discover, shop and make purchase decisions. A recent MarTech study found that 81 percent of Americans did more than half of their…