Shira Petrack

Shira Petrack

Shira Petrack is the head of content at Placer.ai, a foot traffic analytics platform that uses cell tower data to count shoppers in stores and retail centers and provide demographic and behavioral data about them.

How Malls Are Making a Comeback in 2024

Shopping centers have proved their resilience over the past couple of years, staging an impressive comeback following the back-to-back challenges of COVID restrictions and inflation. But although foot traffic is bouncing back, shopping habits are changing — and leading malls are trying new tactics to draw consumers through their doors. Analyzing location intelligence metrics for…