Shannon Flanagan

Shannon Flanagan

Shannon Flanagan is the founder and CEO of Retail Connections (dba) Retail Women in Tech, a community dedicated to empowering women and allies who are passionate about retail and technology. She is a recognized top retail expert on AI, leadership and workforce transformation. Drawing on a career across retail, consulting and technology, she writes and speaks about building organizations where technology expands human potential. She is also the author of Choose – don’t chase – Your Career, a book about finding work that fits, fuels and fulfills. 

AI Will Reshape Retail. But People Will Determine its Success
August 17, 2026 at 2:52 pm

The future of retail won't just be shaped by artificial intelligence. It will be shaped by the perspectives building it. That matters because retail serves one of the most diverse customer bases in the world, yet the people shaping AI don't always reflect the customers or employees they'll ultimately serve. Women are responsible for 85…

Will ChatGPT Transform Retail CX? Making the Case for AI in Customer Support
May 4, 2023 at 3:59 pm

Since its launch in November, Open AI’s ChatGPT has left no industry untouched and retail is no exception. Grocery delivery giant Instacart recently partnered with Open AI to launch a new artificial intelligence (AI) chatbot feature called “Ask Instacart.” Shopify has integrated ChatGPT into its Shop app. Many retailers are quickly realizing they need to…

How Retailers Can Find Success in the Metaverse
October 25, 2022 at 4:40 pm

Customer experience (CX) is as important as ever, but meeting customers where they are has become significantly more complex. As technology adoption has exploded, consumers get and engage with content from many sources, including the metaverse. Though it has existed in certain circles for years, the public really became aware of the metaverse when Facebook…

Turning Returns Into Opportunities
June 1, 2022 at 3:06 pm

While the explosive growth of digital shopping in 2020 led to more sales, it also caused a spike in returns as shoppers discovered some of their online purchases didn’t fit, were defective, or failed to meet expectations. For most retailers, an influx of returns expose costly operational weaknesses for processing returns, as well as untapped…