Scott Sutton

Scott Sutton

Scott Sutton is the CEO of Later, where he leads the company’s strategic vision and operations. Previously, he served as Chief Business Officer at ZoomInfo, helping grow the business from $150M to over $1.2B ARR through 10 acquisitions and an eventual IPO. Scott holds a Bachelor’s and Master’s in International Management from Portland State University and studied business analytics at Harvard Business School.

How Smart Brands Are Winning Black Friday Before it Begins
November 25, 2025 at 2:10 pm

The holiday shopping season has evolved dramatically over the past decade. What once revolved around a single weekend of deals after Thanksgiving has stretched into a multiweek period. Yet as more brands flood the same few shopping days, the noise has started to drown out real impact. To rise above the clutter, leading retailers are…