Scott Frey

Scott Frey

Scott Frey is the original founder of PossibleNOW formed in 2000. Today, he serves as the President and CEO for PossibleNOW, Inc. and PossibleNOW’s wholly-owned subsidiary, CompliancePoint. Frey is responsible for the business growth and acquisition strategy, product development initiatives, and all sales and marketing strategy for both companies. He specializes in designing technology and professional services solutions to solve complex business challenges related to marketing and compliance operations. Under Frey’s tenure as CEO, the company has evolved from a marketing compliance solution provider solving privacy and compliance issues, to a more diverse organization that helps companies leverage PossibleNOW’s Zero-Party Data solutions to deliver relevant, targeted, personalized communications to their customers and prospects, increasing profitability and customer loyalty.

October 5, 2022 How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?

Direct-to-consumer (D-to-C) businesses that previously relied heavily on Facebook as an advertising channel are now starting to realize the perils that resulted from privacy policy changes instituted by Apple. These changes have upended the digital advertising strategy for hundreds of thousands of businesses and have forced these companies to find a new path to their…

July 6, 2021 Apple, Facebook and Google Are Remodeling How Businesses Leverage Consumer Data

The blueprint for how companies distribute content to consumers and gain consent to use personal data is changing. Apple recently announced changes to the way its users' privacy will be monitored. Precisely, the plan is to give customers enhanced control over privacy settings that will give them more say over which of their personal data is granted…

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