Every year around this time, consumers begin their search to find the perfect gift for loved ones. With Black Friday and Cyber Monday just around the corner, consumers must navigate through the frenzy of the season while brand marketers and retailers simultaneously offer extreme deals in a bid to reach them and drive sales. There are several ways brands and retailers can cut through the clutter to make a positive, and lasting, impression on consumers that will keep them coming back long after gifts are unwrapped. Consider the following three tips:
Scott Delea
Paid inclusion, the least-recognized type of search engine marketing, is a powerful channel that may drive additional online sales for catalogers. But to efficiently drive the most sales, you’ll need to utilize all the tools in the paid-inclusion toolbox. Extensible markup language (XML) feeds can allow you to submit robust product information more easily and effectively. For those new to paid inclusion, this tactic differs from paid placement, or sponsored listings. Marketers can submit all of the URLs in their sites to a search engine on a cost-per-click or per-URL basis with guaranteed inclusion in natural search results, without the listing being marked as
