Sarah Engel

Sarah Engel

Sarah Engel serves as the chief marketing officer and chief people officer for the digital leadership company, January Digital, a company reimagining how brands and retailers rapidly grow and adapt to evolving consumer shifts and changing market conditions. The strategic consultancy and full funnel digital agency identifies and solves the most difficult marketing challenges with connected data, technology, digital strategy and award-winning media execution.  With more than 20 years of marketing, communications and human resource management experience, Engel came to January Digital from fashion brand Lilly Pulitzer, where she served as the vice president of marketing and creative communications. She has held executive roles at consumer brands, media agency and retail technology companies, and serves on the advisory board of Shoptalk and advisory committee for NRF Next.
Brick-and-Mortar, Operations & Fulfillment
2021 Year of Agility: Finally Kicking the Wholesale Habit
July 14, 2021 at 5:29 pm

Wholesale is so 2019. Enter 2021, a year of continued post-ish pandemic e-commerce growth, countless brands pulling back on wholesale partnerships to go direct to consumer (D-to-C), and the ultimate wholesale-marketing bridge: marketplaces. Retailers spent 2020 duct-taping together broken supply chains, reeling from wholesale partners slashing orders as stores shuttered across the country, and scrambling…

Customer Retention, Marketing
Professional Development, Management
The Year of Agility: No New Normal
May 5, 2021 at 1:37 pm

This isn't another article about the “new normal.” Having been a retail executive during the pandemic myself, here's the truth: Normal no longer exists. What exists (and is emerging) is a range of new business models and revenue streams, vastly different marketing mixes, customer expectations evolving faster than businesses can pivot, and organizational change that…

Mobile, Merchandising, Operations & Fulfillment
What a YTD Analysis of Consumer Transactions Tell Us
July 30, 2018 at 10:56 am

As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinct…

Marketing
Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’
December 1, 2016 at 12:17 pm

If records are made to be broken, then they served their purpose well during the Thanksgiving 2016 holiday shopping weekend. Cyber Monday sales reached an all-time high with $3.39 billion spent online — a 10.2 percent increase over 2015, according to Adobe Digital Insights. This marked the largest online sales day in history, narrowly surpassing…

E-Commerce, Merchandising
How Retailers Can End the Discounting Cycle
July 27, 2016 at 10:21 am

The results are in, and despite technical glitches, Amazon Prime Day proved even more successful for the company than last year, with worldwide orders rising 60 percent compared to 2015. Analysts estimated 1.5 million people signed up for Prime on July 12. Retailers knew Amazon.com would put its marketing weight behind its own manufactured holiday and…