Sarah Assous

Sarah Assous

Sarah Assous is senior vice president of marketing at Zoov, a e-commerce solutions provider.

Solving Choice Paralysis Through Conversational Marketing

Regardless of industry, consumers today are faced with a tremendous number choices when shopping — more commonly becoming known as choice overload. Choice overload is what happens when we're faced with more possibilities than we can clearly or easily comprehend, clouding purchase judgement and often leading to overall frustration. When consumers find they're running into too…