Sam Lituchy

Sam Lituchy

Sam Lituchy is vice president and head of gift solutions from Fiserv, a leading global provider of payments and financial services technology solutions.    

 

Gift Cards and the Age of Customer Loyalty

Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In…

Employees Prefer Gift Cards for Incentives

With the best talent in high demand, businesses are turning to creative solutions to hire and retain productive employees. As these businesses look for innovative incentives, their employees are pointing to a simple yet highly effective solution: gift cards. There's a reason why gift cards are a mainstay in our wallets and the preferred gift…

Unwrapping Gifting Trends: How Consumers Are Shifting Holiday Spend

While inflation rates stayed in check over the summer, the cost of goods remains high. As a result, consumers are looking for creative ways to stretch their dollar so they can budget for the 2023 holiday season. According to the Q3 2023 Gift Card Gauge from Fiserv, more than one in four U.S. consumers (27…

From Inflation to Sustainability, How Gift Cards Are Helping Address Real World Issues

Nearly 30 years after its introduction as a method for consumers to pay for Blockbuster video rentals, the gift card has evolved from a simple paper gift certificate to a multipurpose tool that brands and consumers are putting to use in new and innovative ways. According to the Annual U.S. Prepaid Consumer Insights Study from…