Ryne Higgins

Ryne Higgins

Ryne Higgins is senior director of digital strategy of Dallas-based Eyeful Media

6 Simple Ways Retailers Can Increase AOV

For retailers are struggling with low Average Order Value (AOV) despite good conversion and high traffic volumes, here are six easy ways retailers can increase their AOV and optimize their return on ad spend. Bundle Deals This tactic works best if the discount is significant. Retailers can create product bundles that offer a combination of…