Ryan Wilder

Ryan Wilder

Ryan Wilder is a senior marketing strategist at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. Ryan is a seasoned direct marketer with proven experience in driving direct response campaigns to the next level of performance and profitability. You can connect with Ryan at sequeldm.com, email him at ryanw@sequeldm.com, or find him on LinkedIn.

Marketing

Direct Mail Strategies for Increasing Retail Sales and Customer Loyalty

July 11, 2023 at 2:56 pm

Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery Ward's revolutionary mail-order business, Montgomery Ward and Company, kickstarted a retail revolution. A modest one-page "catalog" marked the beginning of a transformative era for retail direct mail, igniting the immense potential of reaching customers through their mailboxes. In today's highly…