Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…
Ryan Urban
If there's one thing every retailer can agree on it’s this: on any given day of any given week you must listen to your customers. Even amidst all of the COVID-19 news, this basic principle still reigns true. With millions of people across the U.S. working from home, retailers need to keep a careful watch…
As any accident lawyer or dubious plastic surgeon would tell you, the success of billboard marketing is an exercise in volume. Masses of road-trippers and rush-hour drivers glancing at your ad will see the same message. While only a fraction will feel compelled to act on it, that fraction represents a little of enough for…
There was a time when the merchandise within the four walls of a retail store dictated what shoppers could buy. Those four walls have come down. Digitally enabled shopping — from mobile comparison shopping to social recommendations — has launched a feverish quest to serve the new battleground of customer expectations by delivering shopping experiences…
