Ryan Hollenbeck

Ryan Hollenbeck

Ryan Hollenbeck is senior vice president of global marketing and executive sponsor of the Customer Experience Program for Verint, a global leader in Actionable Intelligence^® solutions with a focus on customer engagement optimization and cyber intelligence. The company helps organizations simplify and modernize customer engagement by leveraging the latest in artificial intelligence and advanced analytics technology to drive business impact. Today, over 10,000 organizations in more than 180 countries, including over 85 percent of the Fortune 100, work with Verint.

Marketing

Retail Reality: Succeeding in the Always-On Customer Engagement Realm

August 20, 2019 at 9:04 am

While retailers have traditionally competed on the basis of the “Four Ps” — product, price, promotion, and place — increasingly this isn't enough. According to Gartner, 81 percent of marketers say they expect to be competing mostly or completely on the basis of customer experience in the near future. Yet keeping up with the demands of…