Rolf Gehrung

Rolf Gehrung
The Cost of E-Commerce Returns and Why You Should Care

I surf e-commerce sites daily both professionally and as a consumer. While the overall user experience has improved greatly over the years, I'm shocked at what I find (or don’t find) in this day and age, specifically as it relates to product returns. Why does this matter? Because returns are killing margins for most e-tailers!…