Rodney Mason

Rodney Mason

Rodney is Head of Marketing, Brand Partnerships at LTK. He has over 20 years in retail marketing and research as a founding principal in global ad and marketing strategy agencies servicing top retail brands and products. He also founded a CPG company sold through retail channels and served as CMO and head of strategy in three consumer incentive companies servicing the retail industry.

How Consumers Are Tackling the 2022 Holiday Shopping Season

Consumers and retailers alike are prepping for the holiday season. And this holiday season, retailers need to stay nimble and adjust to shoppers’ evolving preferences, especially as concerns around inflation continue. Whether it's hunting more for deals, doing more of their shopping from the convenience of their phone, or focusing on gifts for themselves, consumers’…

5 Tips to Wrap Up More Sales This Holiday Season

Price is clearly king this holiday season, but retail success can't be achieved by simply slashing prices. You want to make sure you're strategically attracting customers now, while preserving margins and setting yourself up for a more prosperous 2014. Here are some tips on how to accomplish that: