Way before any stockings are hung by the chimney with care, online retailers should map out a strategy that will provide a competitive edge during the tough holiday selling season. These tips for winning in the fourth quarter can be employed at any time. However they have particular significance during the holidays when performance can make or break the year.
Think back to the last time you were in the market for a new printer, camera or sofa. If you used a search engine like Google or Bing, chances are you were served up a mess of things from videos to news results to images. That mess probably included ads that were pretty far off the mark.