Rob Weaver

Rob Weaver

Rob Weaver is Chief Revenue Officer at Vertebrae, Inc., A Snap Inc. company where he helps bring the power of 3D and AR commerce to retailers across the globe.

Technology

New Research: Gen Z and Millennials Rely on Augmented Reality to Overcome E-Commerce’s Blind Spots

July 20, 2022 at 4:57 pm

According to recent research from Snap, 92 percent of Gen Z consumers want to use augmented reality (AR) tools for e-commerce. But with new options vying for consumer mindshare and adoption (e.g., virtual storefronts, NFTs, and wearables to name a few), retailers are challenged when it comes to prioritizing where and how much to invest.…