Rob Van Lubek

Rob Van Lubek

Rob Van Lubek is EMEA vice president of sales at Dynatrace, a role he has held since June 2022. Rob has worked in the IT industry for over 20 years, specializing in enterprise platform software. Prior to joining Dynatrace, he was Senior Vice President, EMEA at low-code application development company Mendix. At Dynatrace, Rob is responsible for leading sales teams across EMEA, overseeing new commercial opportunities, implementing strategies for growing key accounts, and working to maintain high levels of customer satisfaction.

E-Commerce

Why the Digital Experience is Make-or-Break for Growth in E-Commerce

October 21, 2025 at 1:16 pm

Today, every customer interaction online is a make-or-break moment: a smooth, intuitive digital journey builds loyalty and revenue, while a frustrating one pushes customers straight to competitors. This has made the digital experience — and IT’s role in managing it — more crucial than ever for growth. So how do retailers make sure they’re getting…