Rob Garf

Rob Garf
2016: The Year of the Retail Customer Experience

With 2016 still in its infancy, I can’t help but wonder what’s in store for the year. As retailers have had time to wind down after the busy holiday shopping season, there's an opportunity to look at what’s to come in the year ahead. The team at Demandware has been busy making a few predictions…

Prime Day Recap: Are Manufactured Holidays the Next Retail Craze?

The highly anticipated Amazon Prime Day has come and gone. The commerce giant took a page out of the Hallmark playbook, manufacturing a holiday on July 15 to drive sales during an otherwise slow time while dangling another carrot for consumers to subscribe to Prime. The day rolled by with mixed reviews. Many shoppers felt…

Apple Pay: Manage Your Excitement

Though the introduction of Apple Pay was lauded as technical nirvana by some, retail veterans know the industry has been testing near-field communication (NFC) and other advanced payment methods for more than a decade. Sure, Apple will benefit from recent retailer investments in NFC-equipped payment terminals, but adoption of these terminals has been slow. So what does this mean? The iPhone's mobile payment capabilities will change retail as we know it … eventually. Here's how I think it will do it.

The Benefits of Commerce in the Cloud

By now much of the digital world is familiar with "the cloud," which is the use of computing resources (e.g., hardware, software, infrastructure) delivered as a service over a network. The method of delivery allows data to be accessed from any device with an internet connection and web browser. The alternative — and traditionally the common model — is licensed, on-premise software, which is installed locally on the hardware and servers of the purchaser and managed internally.