Robert Wakefield-Carl
Robert Wakefiled-Carl is senior director, innovation architects, at TTEC Digital, where he leads contact center innovation, focusing on demos, training, and test beds for emerging technologies like agentic AI, bots, and big data. TTEC Digital is a global leader in customer experience orchestration, combining technology and empathy at the point of conversation. With decades of innovation experience across the world’s leading contact center technology platforms – plus in-house expertise in CX strategy, data and analytics, AI and more, TTEC Digital delivers an unmatched skillset for organizations looking to forge deeper customer relationships and drive better business outcomes.
Retailers today face relentless pressure to meet rising customer expectations while managing shrinking margins. In this environment, the contact center is a strategic engine for brand differentiation and loyalty where every interaction is compared with the customer’s last best conversation. And the key to unlocking its full potential lies in how retailers harness contact center…




