Rich Richardson

Rich Richardson

Rich Richardson is vice president of emerging capabilities and industries for GS1 US and has more than 30 years of technology experience

Private-Label Products Need Standardized Identifiers to Succeed in E-Commerce

Store brands have been around for decades, but until recently they were often perceived as lower quality than national brands. Today, retailers like Trader Joe’s, Whole Foods, and Kroger are able to offer private-label products that match big brands in quality while maintaining lower prices. As a result, according to a new Nielsen report, store…

Connected Packaging Promises Unprecedented Consumer Engagement

Consumers today are better informed and more selective about the products they purchase than ever before. Armed with smartphones and social media, shoppers can research products on-the-go and select items that best fit their needs. According to a recent RichRelevance study, nearly three-quarters of all consumers, and 84 percent of millennials, use their mobile phones…