Richard Jones

Richard Jones

Richard Jones is the chief marketing officer at Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer. He oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone,, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies.

Retail Marketing Trends to Know in 2021

2020 might be over on the calendar, but there’s still much we’re learning and adjusting to as we begin 2021. The pandemic forced retailers into a digital acceleration unlike anything we’ve seen before. Add to that drastic changes in consumer behavior. Needless to say, as we begin this new year, there are many trends retail…

How Retailers Leverage the Value Exchange Economy

Today’s consumers are abandoning the creepiness of third-party data. Many retail marketers bought lists of third-party data to guide marketing decisions in the past. What worked before, however, will not produce similar results in the future. As consumers better understand their data, they’ve realized how much value it has. Their personal data has a price,…