The Direct Marketing Association (DMA) yesterday sent a letter to Congress restating its long-standing commitment to ensuring the security of consumer data across the entire data-driven marketing economy. The letter states, in part:
Retail Online Integration
Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy and productive holiday season and are now ready to jump into 2012 no-holds-barred. Before you get started, however, make sure to check out this guide. We’ve assembled a top-notch group of cross-channel retail experts to offer you their best advice for the year ahead. W
